A great travel marketing video must have the ability to bring out a range of emotions from viewers, may it be happiness, wanderlust or curiosity, through unique storytelling structures, immersive visuals and breathtaking audio.
Perfect balance of these attributes will be able to keep viewers engaged throughout the entire length of the video and leave them wanting more.
Every day, millions of people sit in their office cubicles dreaming of their perfect vacation, and video marketing is a way to draw them in.
For most people, international travel is a dream, and some save up money for their whole lives for a trip like this one. When people see that this kind of vacation is attainable, they get excited because they understand that their dream can become a reality.
The very nature of travel lends itself well to visual media. These days, travel brands of all sizes are consistently creating compelling video pieces that engage audiences, make innovative use of emerging formats, and connect across multiple platforms.
According to Google, most consumers aren’t brand-committed these days.